By Hugo Beniada

Written by the editors at Fueled. We develop iPhone and Android apps.

We’ve been thinking about upcoming tech trends this year here at Fueled, and we just can’t seem to stop coming back to wearable technology.


Every big company in the tech field has tried to create that new “it” product. When Sony announced its plan to release a Smartband, Archos and LG quickly followed with similar press releases. Because the market will soon be saturated with similar products, consumers may be apprehensive to buy any of these devices. There is no clear information about them yet and that leaves room for confusion. But the real question is will customers even want these devices? Companies like Fitbit are hoping that by partnering with major fashion brands, wearable technology will become an appealing accessory to add to any wardrobe.


Fashion designer Tory Burch recently announced a partnership with the tech company to design a new range of its famous Fitbit Flex: aimed to track burned calories, steps, and active minutes for its users. Wearable technology, and more specifically fitness monitors, truly suffer from lack of design development. Even though the main purpose of using this kind of devices is to stay healthy and in good shape, this move by Fitbit will certainly differentiate the company from its main competitors which include the Nike FuelBand and Up from Jawbone.

Set to hit stores this spring, the collaboration will certainly enhance Fitbit’s image by attracting women who are supposedly less inclined to adopt new technologies in comparison to men. The collection will be divided into accessories that include pendants, bracelets, and wristbands.

Fashion has caught the attention of not only Fitbit, but Intel too. They will be designing a smart wristwatch with fashion house Opening Ceremony to be sold exclusively at Barneys. Carol Lim and Humberto Leon, the people behind Opening Ceremony and Parisian luxury company Kenzo, are responsible for the external design of the watch. Both known worldwide in their respective industries, Intel and Opening Ceremony may have made the best move in the wearable technology market so far. FitBit and Tory Burch just don’t have enough influence to make the same sort of impact that Intel and Opening Ceremony will.

What outcome can we expect from this new pairing? A huge move brewing at Apple. In September, Paul Deneve, the previous CEO of the French fashion house Yves Saint Laurent became Vice President of the Cupertino firm. Burberry’s previous CEO, Angela Ahrendts, also joined Apple as Senior Vice President of Retail and Online Stores. Some of the fashion world’s most important people are just suddenly working for the biggest tech companies in the world? It’s certainly not an accident. When Paul Deneve was talking about working on “special projects,” Apple’s aficionados immediately started speculating about the impending announcement of the iWatch.

Taking a quick view peek at the wearable technology market’s health, companies feel the need to make their products’ design outstanding. If these devices are going to become a growing part of our user experience as companies hope, aesthetic mustn’t be left behind.

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